Sugar-Free Ice Cream To Satiate Sweet Cravings With Zero Guilt
As The Magnum Ice Cream Company prepares to be spun off from Unilever next month, a top executive said the Talenti and Klondike owner will be ideally positioned to compete in what has become a fiercely competitive industry.
Magnum, which generated $9.3 billion in revenue last year, will immediately become the world’s biggest company focused only on ice cream once it separates from Unilever, which is expected to take place later this year. A major portion of Magnum’s sales will be generated in the U.S., its biggest market.
Once relegated to just a handful of deep-pocketed ice cream makers, the frozen novelty space has seen an influx of new players. Major ice cream manufacturers now are going head-to-head with cookie, confection and other companies that have brought their brands into the frozen category.
“The options now are absolutely outstanding,” Lisa Vortsman, U.S. chief marketing and innovation officer for The Magnum Ice Cream Company, said in an interview. “It’s probably the most competitive I have seen this category, genuinely, in the past five years.”
Once relegated to just a handful of deep-pocketed ice cream makers, the frozen novelty space has seen an influx of new players. Major ice cream manufacturers now are going head-to-head with cookie, confection and other companies that have brought their brands into the frozen category.
“The options now are absolutely outstanding,” Lisa Vortsman, U.S. chief marketing and innovation officer for The Magnum Ice Cream Company, said in an interview. “It’s probably the most competitive I have seen this category, genuinely, in the past five years.”
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As The Magnum Ice Cream Company prepares to be spun off from Unilever next month, a top executive said the Talenti and Klondike owner will be ideally positioned to compete in what has become a fiercely competitive industry. Magnum, which generated $9.3 billion in revenue last year, will immediately become the world’s biggest company focused […]
The Magnum Ice Cream Company prepares for a ‘new frontier’ after …
As The Magnum Ice Cream Company prepares to be spun off from Unilever next month, a top executive said the Talenti and Klondike owner will be ideally positioned to compete in what has become a fiercely competitive industry. Magnum, which generated $9.3 billion in revenue last year, will immediately become the world’s biggest company focused […]
Sugar-Free Ice Cream To Satiate Sweet Cravings With Zero Guilt
As The Magnum Ice Cream Company prepares to be spun off from Unilever next month, a top executive said the Talenti and Klondike owner will be ideally positioned to compete in what has become a fiercely competitive industry. Magnum, which generated $9.3 billion in revenue last year, will immediately become the world’s biggest company focused […]
The Magnum Ice Cream Company prepares for a ‘new frontier’ after …
As The Magnum Ice Cream Company prepares to be spun off from Unilever next month, a top executive said the Talenti and Klondike owner will be ideally positioned to compete in what has become a fiercely competitive industry. Magnum, which generated $9.3 billion in revenue last year, will immediately become the world’s biggest company focused […]
Sugar-Free Ice Cream To Satiate Sweet Cravings With Zero Guilt
As The Magnum Ice Cream Company prepares to be spun off from Unilever next month, a top executive said the Talenti and Klondike owner will be ideally positioned to compete in what has become a fiercely competitive industry. Magnum, which generated $9.3 billion in revenue last year, will immediately become the world’s biggest company focused […]
We tried Tyra Banks’ ‘revolutionary’ hot ice-cream, and colour us confused
As The Magnum Ice Cream Company prepares to be spun off from Unilever next month, a top executive said the Talenti and Klondike owner will be ideally positioned to compete in what has become a fiercely competitive industry. Magnum, which generated $9.3 billion in revenue last year, will immediately become the world’s biggest company focused […]